National Smile Month
In 2009 the National Smile Month campaign ran simultaneously in the UK and USA for the first time. The BDHF and its International Dental Health Foundation (IDHF) arm partnered Oral Health America in promoting good oral healthcare. The campaign was judged a success and was estimated to have reached 180,000,000 readers and viewers. The slogan for 2009 was ‘Brush for Health’ and aimed to establish the message of connecting poor oral health with other systemic illnesses.
The importance of brushing, good nutrition and regular dental visits is the focus of National Smile Month, the largest independent international dental campaign aimed at consumers of all ages. During June, Oral Health America and participating sponsors, dental offices, community care providers, schools, camps, and oral health coalitions will be celebrating summertime by encouraging children and adults not to forget their toothbrushes on vacation.
Oral Health America’s global partner in this effort is the International Dental Health Foundation, which founded National Smile campaigns over 30 years ago.
National Smile Month brings creative messages about oral and overall health to the public and profession, through significant media outreach, a public opinion survey, and the distribution of a National Smile Month Handbook to thousands of dental practices throughout the country, inviting care providers to share campaign messages with their patients.
Office of Health Disparities & Health Equity
PO Box 95026
Lincoln, NE 68509-5026