Newsroom > DHHS News Release

FOR IMMEDIATE RELEASE

July 1, 2008

CONTACTS
Marla Augustine, DHHS, Communications and Legislative Services, (402-471-4047), marla.augustine@dhhs.ne.gov
Christin.Kamm, Nebraska Department of Agriculture, Agriculture Promotions, (402- 471-6856), christin.kamm@nebraska.gov

 

Worksite Garden Market Targets Downtown Employees

Lincoln – A worksite produce market will take place this Wednesday on Centennial Mall between L and M streets in downtown Lincoln. The Centennial Mall Garden Market is sponsored by the Nebraska Department of Health and Human Services (DHHS) and the Nebraska Department of Agriculture (NDA) and will operate every Wednesday through September 24 th. The purpose of the market is to make it easier for busy, working individuals to purchase fresh, locally grown fruits and vegetables.

 "Even though people are aware of the health benefits of eating fruit and vegetables, convenience is often a barrier to consuming the needed amount," said Dr. Joseph M. Acierno, Deputy Chief Medical Officer for DHHS.

"The Centennial Mall Garden Market not only provides convenient shopping, it also provides an additional market for our fresh fruit and vegetable growers," said NDA Director Greg Ibach.

Last year’s garden market ran for eight weeks and 38% of surveyed employees in the Nebraska State Office Building made a purchase at the market four or more times. State employees surveyed reported convenience (88%) and locally grown produce (70%) as the top two reasons they liked having the market. When asked if the garden market should be held again, 98% responded positively.

The Centennial Mall Garden Market is also a chance for the partnering state agencies to coordinate two current campaigns: Fruits & Veggies – MoreMatters,a DHHS initiative that encourages and supports consumers to eat more fruits and vegetables; and Nebraska, Our Best To You,an NDA statewide campaign promoting Nebraska produce.

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