Newsroom > DHHS News Release

August 6, 2008

Media Advisory

What: "Stay in the Game – Get Screened for Colon Cancer" Kickoff

When: Thursday, August 7, 2008, 5:30 p.m.

Where: Memorial Stadium, 3 rd Floor, Club Level, West Stadium

Who:
Speakers:
Jerry Tagge, Campaign Spokesperson and Nebraska All-American Quarterback, 1970-1971
Dr. Joann Schaefer, Nebraska Chief Medical Officer
Lieutenant Governor Rick Sheehy
Alan G. Thorson, M.D., colorectal surgeon, Chairman, Nebraska C.A.R.E.S
Jim Rose, Husker Sports Network

Sponsors:
Colon Cancer Program, Division of Public Health, Nebraska Department of Health and Human Services
Nebraska Medical Association
Nebraska C.A.R.E.S.
American Cancer Society
Husker Sports Network

Background:

Colon cancer is the second leading cause of cancer-related deaths (after lung cancer) in the U.S. Regular colon cancer screening can make a dramatic difference; however, Nebraska has one of the lowest screening rates in the country. Approximately 920 new diagnoses and 350 deaths occurred in Nebraska last year.

The "Stay in the Game – Get Screened for Colon Cancer" promotion is an effort to educate Nebraskans over age 50 to have regular screenings for colon cancer. Over the next year, messages about colon cancer screening will be provided at each Husker football, basketball, volleyball, baseball and softball game. Promotion will also take place through print media, television, and radio.

Media are invited to the kick-off rally, where Jerry Tagge and other dignitaries will speak about the campaign and the importance of colon cancer screening.

Event will also include refreshments, prizes and stadium tours.

Contact: Marla Augustine, Communications and Legislative Services, (402) 471-4047.

Note:
Parking is available for a minimal charge in a lot across the street from the stadium.
C.A.R.E.S. (Cancer Awareness, Research, Education and Service)

-30-