Newsroom > DHHS News Release

FOR IMMEDIATE RELEASE
January 30, 2012
 
CONTACT
Leah Bucco-White, Communications and Legislative Services, 402-471-9356
Leah.bucco-white@nebraska.gov
 
“Watch Your Mouth” Emphasizes Good Oral Health
 
Lincoln – The Nebraska Department of Health and Human Services wants Nebraskans to enjoy 2012 with a healthy smile.  The new “Watch Your Mouth” media campaign by the DHHS Office of Oral Health and Dentistry stresses the importance of dental health and the connection between good oral health and overall well-being.
 
“Good oral health can make a real difference in a person’s quality of life,” said Dr. Joann Schaefer, Nebraska’s Chief Medical Officer and Director of Public Health for DHHS.  “We hope the Watch Your Mouth campaign will result in parents making dental health a bigger priority for their children, and for all Nebraskans to learn how they can improve their quality of life in a big way by taking care of their teeth and gums.” 
 
The campaign is part of a federal grant that includes television ads, outdoor billboards, radio public service announcements, educational brochures and more, all focusing on two key messages:
 
1)  Parents need to take their children to see a dentist at least once a year – According to the American Academy of Pediatric Dentistry, children in the U.S. miss 750,000 days of school each year because of dental problems – 90% of which are preventable.  Starting at age one, seeing a dentist regularly will get children off to a good start with their oral health.
 
2)  Oral health directly affects many other aspects of your total health – Recent information suggests the health of your mouth directly relates to the body’s overall health.  People with good oral health have been shown to be at a lower risk of heart disease, complications from diabetes, and oral cancer.  Taking care of your teeth and gums can add years to your life.
 
All campaign materials will be available online at http://dhhs.ne.gov/healthysmiles as well as the Department of Health and Human Services’ Facebook page.  For more information, contact the Office of Oral Health (402) 471-0166 or dhhs.oralhealth@nebraska.gov.
 
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